1. Ensure your LinkedIn profile is consistent with your resume. If your profile includes jobs your resume does not, the integrity of your resume will be questioned. You’ll invoke concern instead of curiosity and interest right out of the gate.
2. Don’t post car or bathroom selfies. (Things a recruiter never thought she’d have to say.) Ask a friend to take a few pictures or set up a tripod for your phone. Note: Tripods include stacks of books, stairs, a shelf – anything. Then set your cell phone timer. Easy peasy, no excuses.
3. Link to your employer’s corporate page. Recruiters often search for candidates who have worked for specific companies. (The same applies for your alma mater.)
4. Don’t be vague. Rather than “Managed document productions,” write, “Managed over 50 terabytes of discovery for complex litigation using Relativity e-discovery platform.” Not only does it enhance your qualifications and showcase stronger writing – the specificity is the difference between appearing in search results or not. To produce the most relevant results, recruiters search on platforms, certifications, degrees, skills, and keywords. You want a keyword dense profile.
5. Adjust your settings for the following:
- Privacy. Some of you don’t use LinkedIn because you don’t want people to know you’ve viewed their profile. This is an easy tweak of your settings! Google it if it’s not intuitive.
- You want to be sure your LinkedIn messages are forwarded to your email. Many of the people we contact rarely check LinkedIn, so they respond too late. You can bypass LinkedIn altogether if the notifications go straight to your inbox.
- Maximize your visibility by setting your profile to public. We can’t help you if we can’t find you.
